The video scored several accolades it won a VMA for Best Visual Effects at the 2019 MTV Video Music Awards, the Best Video at the 2019 MTV Europe Music Awards, and the Best Female International Artist Video at the 2019 MTV Video Music Awards Japan. The video amassed over 65.2 million views within its first day of release, breaking the 24-hour Vevo record previously held by Ariana Grande's ' Thank U, Next', also surpassing Swift's record set in 2017 with the ' Look What You Made Me Do' music video, which garnered 43.2 million views in its first day. It has been described as a ' phantasmagorical delight' that induces an instant 'sugar rush' in a 'bubblegum psychedelia'. Encompassing many easter eggs, the colorful video is a symbolic departure from the previous album Reputation (2017), welcoming into the Lover era. The 'Me!' music video, directed by Swift and Dave Meyers, accompanied the song's release. A live version of the song recorded at Swift's 2019 City of Lover concert in Paris was released for digital download and streaming on May 17, 2020, after the premiere of the concert film on ABC. In 2020, the single won the Hito Music Award for Best Western Song. 'Me!' has since been certified double-platinum by the Recording Industry Association of America, for selling over 2 million copies in the US. Upon release, the song received mixed reviews from music critics, who were favorable towards the bubbly production and the duo's vocal chemistry, but divided over the lyrics-some complimented the tongue-in-cheek songwriting, while others called it weak. It broke several Amazon Music records, including the most first-day streams, most first-week streams, and most on-demand voice requests with Alexa of a single debut on the platform.

The song reached the top five in several other countries. 'Me!' debuted at number 100 on the US Billboard Hot 100, before surging up to number two the next week, breaking the record for the biggest single-week jump in the chart's history. It is about embracing one's individuality, with lyrics on self-affirmation and self-love. 'Me!' is a cheery, campy bubblegum pop and synth-pop duet, driven by a marching band drumline. The song was recorded at Electric Lady Studios, New York City, and Golden Age West in Auckland, New Zealand.

It was written by Swift, Joel Little, and Urie, and produced by Swift and Little.

The song was revealed and released at the end of a thirteen-day countdown, as the lead single from her seventh studio album, Lover (2019). It was released on April 26, 2019, through Republic Records, as Swift's first single after signing with the label. ' Me!' (stylized in all caps) is a song recorded by American singer-songwriter Taylor Swift featuring American singer Brendon Urie of Panic! at the Disco. Single by Taylor Swift featuring Brendon Urie of Panic! at the Disco

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